Great article by Freshbooks, the company I have used for my invoicing and basic bookkeeping needs since 2010.
How does FACT Computer Services stack up against the proposed challenge list presented in the above article? Let’s take a look:
Marketing to Millennials: #1 Embrace Multiculturalism
FCS is open to all who have need of my services, regardless of ethnicity, location, or belief. All I need from them is the ability to communicate well in English
Marketing to Millennials: #2 Be Digital
FCS is all about fixing, repairing and using the digital world.
OFFER SELF-SERVICE
FCS now allows users to purchase time, send in a support ticket, and book an appt to have that ticket serviced, without my help anywhere along the way. In the future, FAQ’s will answer the most common questions.
HANG OUT ON SOCIAL MEDIA
FCS has a facebook page, is represented alongside my author status on LinkedIn, has a board on Pinterest, and gets mentioned on my twitter acct from time to time
Marketing to Millennials: #3 Offer an Experience
Good tech support is ideally, a positive experience taking the user from a place of frustration, fear or despair to a place of success, wholeness and hope.
Marketing to Millennials: #4 Understand Them
FCS seeks to meet their computing needs on desktops, laptops, and windows-based tablet PC’s.
Marketing to Millennials: #5 Show You Care
FCS aims to show those that other businesses overlook, that their computer-related issues matter and deserve to be dealt with equally as much as those who can afford to pay the bigger bucks.
Marketing to Millennials: #6 Make it Dead Easy To Do Business With You
Doing business with FCS is now a three step process that ensures services are paid for and services are delivered in a timely manner. In less than 15 minutes a millenial can have time on their account, have their issue in hand with a support tech and have a request in for the date and time that works best for them.
This is a good challenge list going forward, because this generation of users, business owners, parents, and leaders need my services, and if you too run a business, they need yours. See how well your business stacks up against this list. Take the challenge!
